Question 1

How much does it cost?

Accepted Answer

Three one-off packages: Mini Media for 512+ outlets, the Mega Package for 490+ including AP, USA Today, Benzinga and Barchart, and Silver, Genesis and Alpha packages for Web3 and crypto launches. No retainers and no subscription. You pay per launch. Add-ons like the X Launch Video, press release writing and DoFollow Links are priced separately, and every price is shown in the order flow before you pay.

Question 2

What does 'guaranteed placement' mean?

Accepted Answer

Every package states the number of placements it covers, and your report lists the live URL of each one. A placement means your release is published on the outlet's own domain. Refunds are covered by our refund policy: a full refund until your first placement publishes, and no refunds after that, whatever the amount. If an outlet publisher declines your publication, partial refunds may be granted by the PressHalo team.

Question 3

How fast will my features go live?

Accepted Answer

Releases publish within 48 hours of your approval. Nothing is distributed before you approve the final copy, so the clock starts when you sign off. Timing on each outlet is ultimately controlled by the outlet.

Question 4

Do you write the press release?

Accepted Answer

You have three options. Upload your own as a .docx or share a Google Docs link, draft it in our free AI editor, or add Press Release Writing and a writer drafts it from your brief. Either way, nothing is distributed until you approve the final copy.

Question 5

Are the links permanent and do-follow?

Accepted Answer

Links are permanent. Whether a given outlet's link is do-follow depends on that outlet, so we sell a DoFollow Links add-on that secures a do-follow link on each of 166 publishers. You can check any placement with our free Dofollow Link Checker.

Question 6

Which outlets will cover my launch?

Accepted Answer

Mini Media publishes to 512 outlets and the Mega Package to 490, and each package card shows where it goes. You pick the package, not the list. Yahoo Finance, USA Today, AP News and a few other premium outlets can be added one placement at a time, with the price shown in the order flow. The Web3 / Crypto packages (Silver, Genesis and Alpha) are separate: each names its outlets and adds crypto-focused reach across 450 sites.

Question 7

Do I need an account?

Accepted Answer

No. You can order with just an email address and check progress any time with your order reference and that email. An account is optional and gives you a dashboard of your orders.

Question 8

Can I get a refund?

Accepted Answer

Yes, until your first placement publishes: cancel, or if we decline your order, and you get a full refund. Once any placement of your announcement has published, orders are not refundable in whole or in part. If a specific outlet publisher declines your publication, partial refunds may be granted by the PressHalo team.

Question 9

What are the editorial guidelines for a press release?

Accepted Answer

Releases must be newsworthy announcements, written in the third person with a professional tone, and run 400 to 800 words. The headline is a complete sentence of 8 to 10+ words with no personal pronouns, the summary is 250 characters at most with no links, the first paragraph answers who, what, when, where and why, and a contact name, company and email are required. No superlatives, hype or exclamation marks, and up to 5 links in the body. You are responsible for the accuracy of every claim. Some topics are not accepted on certain packages, including adult content, gambling, drugs, weapons, political content and unverified crypto, blockchain, NFT or DeFi content. The full guidelines are on our Help page.

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