Taat Lifestyle & Wellness

TAAT Lifestyle & Wellness Ltd. is focused on hemp-based products that have been demonstrated to aid in improving health, quality of life, and overall wellness. Taat provides a better-for-you alternative to tobacco that tastes and smokes as well as, or better than, traditional cigarettes. Taat Beyond Tobacco™️ cigarettes effectively deliver high yielding CBD & CBG without the “high” and without the scent or taste of cannabis.

Press releases

Edmond DeFrank (R), IP Counsel, TAAT Lifestyle & Wellness

TAAT™ Brings on U.S. Patent Attorney with Fortune 100 Experience as Counsel to Manage IP

January 18, 2021

Given the competitive significance of intellectual property in the tobacco industry, the Company has brought on registered U.S. Patent Attorney Edmond DeFrank as counsel to manage its IP portfolio. Mr. DeFrank has written and prosecuted more than 1,000 patent and trademark applications for clients to include Microsoft, IBM, and NASA. Mr. DeFrank also provides anti-counterfeiting services, working with government bodies as well as some of the world’s largest e-commerce and social media platforms to prevent counterfeit consumer goods from entering the market. The Company intends to utilize Mr. DeFrank’s comprehensive scope of experience to strengthen, maximize, and protect its intellectual property portfolio.

Setti Coscarella, CEO, TAAT Lifestyle & Wellness Inc

Canadian Securities Exchange Features TAAT™ CEO Setti Coscarella in Magazine Interview, Adds TAAT™ to the CSE Composite Index® and the CSE25™ Index

December 23, 2020

A four-page spread consisting of an interview with TAAT™ CEO Setti Coscarella was published in the December 17, 2020 edition of the CSE’s Public Entrepreneur magazine in which Mr. Coscarella details his journey from the world’s largest tobacco company to TAAT™, as well as his near-term and long-term plans for the Company. Additionally, on December 18, 2020 the Company was added to the CSE Composite Index® as well as a subset of the 25 largest companies in the index by market capitalization known as the CSE25™ index.

Taat product arrives1.jpg

TAAT arrives in Ohio: distributor receives CAD $150,000+ shipment of TAAT to fill pre-orders from Ohio tobacco retailers

December 16, 2020

On the morning of Friday December 11, 2020, a shipment of TAAT™ Original, Smooth, and Menthol arrived in Canton, OH at the warehouse of ADCO, the Company’s first distributor in its launch market. 

Setti Coscarella, CEO, TAAT Lifestyle & Wellness

TAAT announces voluntary exercise of warrants from October 2020 private placement for gross proceeds of CAD $10,000,000

December 11, 2020

VANCOUVER, DECEMBER 11, 2020 - TAAT™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT™”) is pleased to announce that 4,992,308 common share purchase warrants issued in connection with a CAD $6.75 million private placement (the “Placement”) announced in the Company’s October 9, 2020 press release have been voluntarily exercised at a strike price of CAD $2.00 each for total gross proceeds to the Company of approximately CAD $10,000,000. 


Ex-RBC (Toronto/NYC) senior investment banker Laura McCormally named VP of Finance and Corporate Development for TAAT

December 09, 2020

"Tremendous value has been generated by Ms. McCormally’s capabilities as a finance leader in both investment banking and startups,” shares CEO Mr. Coscarella of her appointment as VP Finance and Corporate Development. “We are honoured to have her expertise on our side as we build out our playbook to capture market share in the USD $814 billion global tobacco industry.”